freelance web designer Lexie Wu
turn your website into
your best business partner
I create beautiful, high-performing WordPress websites that attract clients and are effortless to manage, so you can focus on what you do best, without the hassle of big-agency pricing or complexity.
What I can help you with your website?
ecommerce
web design
Have good products to sell but don’t know how to?
I design beautiful, easy to manage WooCommerce stores that make shopping simple for both you and your customers.
wordpress
Web design
Need a website to communicate and attract more clients for you?
I build clean, customise WordPress websites that are easy to update and built to attract the right clients.
search engine optimisation
Have great website and services but no one know?
I help business to increase the exposure and visibility on Google with smart, sustainable SEO that brings the right people to your site.
I'm here to help!
Web design freelancer
Lexie Wu
— Attract your ideal clients with your web design freelancer
👋 Hi, I’m Lexie — a freelance web designer based in London.
Before starting my own freelance journey, I worked on the digital team at luxury goods company, where I gained first-hand experience in how design, content, and user experience shape customer decisions.
Now, I bring that knowledge to help freelancers and small business owners create beautiful, strategic WordPress websites that attract the right clients and are simple to manage.
I’m passionate about helping people communicate their value more clearly online — with websites that not only look good, but work hard for their business.
A Highly Recommended
Freelance WordPress Web designer in London
I work with WordPress agencies and businesses around the UK to produce great results with websites that resonate with their customers. (paraphrasing)
Working with Lexie was one of the best decisions we've made for our business. Our old website was outdated and hard to manage — now it's fast, modern, and brings us consistent inquiries every week. The entire process was smooth, and I finally feel confident sending people to our site.
We needed a website that not only looked good but actually converted visitors into paying customers. Lexie delivered exactly that. The design is clean, the messaging is clear, and we’ve seen a noticeable boost in leads since launch. Highly recommended for anyone serious about improving their online presence.
I was amazed at how easy it is to update my new website. The backend is simple, the structure is well-organized, and everything just works. Lexie took the time to understand our brand and translated it beautifully into the design. Exceptional service from start to finish.
Professional, responsive, and incredibly skilled. Lexie transformed our outdated site into a powerful tool that reflects the quality of our work. Our team loves it, our customers love it, and it's already paying off in new inquiries. Couldn’t ask for more.
Frequently Asked Questions
Here are some of the most common questions I get asked. If you can’t find the answer you’re looking for, please get in touch.
How is a freelance web designer different from an agency?
Hiring a freelancer web designer is often cheaper than going to an agency because they have less overheads. They are also usually more responsive as the client will have direct contact with the freelancer.
How much does it cost to hire a freelance web designer in the UK?
All freelancers will charge for projects slightly differently. I charge on a per project basis, so I would ask you to send me a brief outlining your requirements. That way I can see if we’ll be a good fit and if I believe I have the skills needed to bring your project to life. I can say that my prices for web design & development typically start at around the £500 + VAT figure.
How much does it cost to hire a freelance web designer in the UK?
All freelancers will charge for projects slightly differently. I charge on a per project basis, so I would ask you to send me a brief outlining your requirements. That way I can see if we’ll be a good fit and if I believe I have the skills needed to bring your project to life. I can say that my prices for web design & development typically start at around the £500 + VAT figure.
What's your payment schedule?
I usually break the project into two payments. You pay the first 50% upfront as an initial kickoff invoice. The client pays the remaining 50% when they no longer require changes on the development server and the site is ready to go live.
What do I need to get started?
For the best possible beginning to your project, it’s always best that you have everything you need for hitting the ground running. Not having these ready is not a deal breaker; it can just make things take slightly longer.Branding – I’ll ask you to supply any brand guidelines you have before we begin. If you dont have any that’s not a problem, simply supplying your logo in an SVG format will suffice.
Photography – If you have an image library I’ll ask to access to this, again if you don’t have this we can look at sourcing images for you from stock libraries like Shutterstock or Unsplash.
Content – If you have planned your content with sitemaps and documents for each page, that’s great! If not, I will ask for a simple content plan. This will show us what should go on each page. Then, we can use placeholder text like ‘lorem ipsum’ until you write the real content.
Will my website be Search English Friendly?
“Yes. Every website I create is built with search engines in mind and follows the latest best practices recommended by Google. I ensure your site is fast, well-structured, easy to navigate, and technically sound so search engines can understand it properly. If your site is on WordPress, I’ll also set up essential tools such as caching and performance optimisation to help it load quickly.
All projects include a strong SEO-friendly foundation. However, if you’d like to actively improve your rankings, grow traffic, and target specific keywords, I also offer dedicated SEO plans that can be added to your project at any time.”